Powerful Lead Generation Websites
B2B platforms with integrated Marketing, Sales, and CRM Systems
We have helped amazing Irish companies scale across the globe through our inbound marketing methodology and creative design implementation. These industries include Fintech, SaaS, Food Innovation, Med-tech and Cleantech.
What makes our website design process so powerful
Our lead generation websites prioritise establishing trust and rapport with potential clients. All other benefits, such as generating leads, are a direct result of this primary objective. Our approach involves a thorough comprehension of our customer's needs and preferences, and we steer clear of designing by committee. Our focus remains fixed on providing users with what they require to make informed decisions.
SEO
Getting seen online isn't a good thing. Getting seen by the customers you want, is. Our longtail keyword strategies save you from those unqualified leads that cost time and money.
Site Speed
We minimise clutter and optimise page loading times. Our advanced scripts and content delivery network result in a smooth and enjoyable browsing experience for users.
UX & UI
The importance of UX (user experience) and UI (user interface) in website design lies in their ability to optimise user engagement and satisfaction, ultimately leading to increased conversion rates and business success.
Indexing
A website's structure and ability to index pages effectively are critical for improving search engine visibility and driving organic traffic to the site.
Accessibility
Good accessibility on a website is essential for ensuring that all users, regardless of abilities or disabilities, can access and navigate the site easily and effectively.
Security
We use Cloudflare for website security, which is crucial in protecting sensitive information and preventing potential cyber attacks.
We build websites lead generation platforms using WordPress and HubSpot
Both WordPress and HubSpot can be used for lead generation websites, but each platform has its strengths and weaknesses that make it better suited for different types of companies.
WordPress is an open-source content management system that allows users to create and manage their website content. It is highly customisable, and there are thousands of plugins available to extend its functionality. Many businesses use WordPress because it is affordable, easy to use, and can be customized to fit their specific needs.
HubSpot, on the other hand, is an all-in-one marketing, sales, and customer service platform that is designed specifically for businesses. It includes features such as lead capture forms, email marketing, and CRM (customer relationship management) tools, making it an ideal choice for companies that are looking to streamline their marketing and sales processes. HubSpot is also known for its advanced analytics and reporting capabilities, which can help businesses track their marketing performance and make data-driven decisions.
So, when choosing between WordPress and HubSpot for a lead generation website, companies should consider factors such as their budget, their specific needs, and the level of support they require. If a company is looking for a more affordable option that allows for a high degree of customisation, WordPress may be the best choice. However, if a company is looking for an all-in-one solution that offers advanced marketing and sales tools, HubSpot may be the better choice.
How will I make a return on my website investment?
It starts with your company. Your product or service needs to be competitive, innovative, and/or in demand. Once we have established this we can brainstorm a route to market for your company. There is no one approach. For example, if your business is really innovative, people may want it once they know about it but no one is searching for products they never knew existed. This means investing heavily in SEO will lead to failure. Here are some of the tools in our arsenal to get that ROI.
Build trust and rapport
Being transparent about your business practices and providing clear communication can help establish a sense of trust and rapport with potential leads. By focusing on providing value, building credibility, and establishing trust, your lead generation website can be an effective tool for converting visitors into long-term customers.
Qualified Leads and Sales Processes
The main indicator that your marketing is effective and reaching the intended audience is generating qualified sales leads. Our team has created a comprehensive sales pipeline and collateral to optimise the sales process, ensuring that your sales team can efficiently and effectively follow up on these leads.
Improvements through feedback
By actively seeking out feedback from customers, businesses can identify areas where they are excelling and areas where they need improvement. This feedback can be used to improve processes, streamline operations, and ultimately enhance the overall customer experience.
Increased website traffic and conversions
Design plays a crucial role in attracting and retaining visitors on a website, as well as converting them into customers. By using design strategically, businesses can improve website traffic and increase conversion rates. This can include optimising the website's layout, navigation, and visual elements to create a more engaging user experience
Reduction in repetitive customer queries
Making information easily accessible on a website can help reduce the number of unnecessary queries that customers may have. By providing clear and concise information about products, services, and company policies, businesses can help customers find the answers they need without having to contact customer support.
Improved decision making through data
Analysing the customer journey can also provide insight into the decision-making process of potential customers. By understanding the factors that influence their decision-making, businesses can tailor their marketing efforts to better address these factors and increase the likelihood of a successful conversion.
Read the Oxymem Case Study
This HubSpot lead generation website is a prime example of the successful efforts in building an exceptional website for Oxymem, incorporating custom graphics, videos, and sales processes, and implementing a comprehensive SEO strategy resulting in significant lead generation and sales across multiple markets.